The aim was to reach out to our customers at Spring time which is known as a busy cleaning period and make our brand top of mind and encourage customers book our junk removal service. I wanted to make the words 1-800-GOT-JUNK and Spring synonymous with each other and proposed we could own this by calling us the 'Sponsors of Spring cleaning'. This concept was chosen for development and a variation of the concept has been in market since 2018. Below is the creative which ran across multiple digital and print channels.
